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Social Media Marketing for Addiction Treatment Centers

Facebook Marketing for Addiction Treatment Centers

Facebook Marketing for Addiction Treatment Centers
Facebook Marketing for Addiction Treatment Centers

Facebook is more than a place to share cat videos. 69% of Americans are Facebook users. They find resources to help them with a number of issues, including addiction treatment.

If you work at an addiction treatment center, you need to consider Facebook marketing campaigns. However, you can’t just make a few FB ads and expect your marketing material to draw people in. You have to think about smart practices for advertising.

What kind of content should you create for Facebook marketing for addiction treatment centers? How can you combine your writing with graphic design and videos? What voice should you develop as a treatment center?

Answer these questions and you can court new clients in no time. Here is your quick guide.

Copywriting for Addiction Treatment Centers

When people think of Facebook ads, they usually think about photos. It is true that the Facebook audience likes visuals and is drawn to addiction treatment centers for their graphic design.

But your copywriting helps you develop your messages and convey necessary information about your services. You or a copywriter you hire should write short posts outlining what your drug rehab facility offers, including a call to action.

You can get versatile with your social media marketing. You can write about interviews with patients, give advice on alcohol rehab, and describe your facilities. You can use the same written materials for Facebook, Instagram, and Twitter, though you may need to make adjustments based on your audience pools.

Graphic Design

A 2019 study analyzing more than 35,000 social media posts found that users engage with posts that have photos in them more often than other content. However, the quality of the photos matters. Professionally taken pictures are shared more often than photos taken by amateurs.

You should touch base with a company familiar with graphic design for Facebook ads. Ctrl Digital Marketing can take high-quality photographs for you, which you can then share on your pages.

You can also experiment with infographics that provide information to your followers. You can provide coping tips so people are not tempted to use alcohol or drugs.

Videos

Videos allow you to go into detail about your services and areas of expertise. Though you should keep your videos short, you can use a 30-second video to show off your center and celebrate valuable employees.

As with photographs, you should hire professionals so they can make the most high-quality videos possible. You should be involved in the process, even if you are hiring a team of professionals. You should appear on camera and describe what makes your center unique from your competitors.

Use Ads Manager to track how your videos are doing. You may want to release a few short videos in a row so you can build your center’s reputation over time.

 

Facebook Marketing for Addiction Treatment Centers

Facebook Marketing for Addiction Treatment Centers

Facebook marketing for addiction treatment centers is more complicated than it seems. You need to write clear descriptions of your organization and bring people to your website.

Graphic design is very important for user engagement. You should post a mixture of photographs, infographics, and other interesting visuals.

Videos let you discuss important topics while showing off your facility and important staffers. However, many companies post videos, so you need to hire a team to be competitive.

Don’t hesitate to help your treatment center. Ctrl Digital Marketing supports treatment centers throughout the country. Contact us today.

IS YOUR ADDICTION TREATMENT CENTER STRUGGLING TO GET RANKED ON GOOGLE?

Many times we find that our addiction treatment website clients have tried their hardest to get placed correctly on search engines. There are so many elements involved in getting the SEO you need to get to the top of Google. We understand this can be a daunting process and frustrating. Ctrl Digital Marketing provides a complete overview of what it takes to achieve an amazing ranking for your addiction treatment center on Google, Bing, and Yahoo.

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THE CONVERGENCE OF ART AND ENGINEERING. DELIVERABLES WERE CONSISTENTLY EARLY AND ON BUDGET. WEB CONTENT AND SEO ARE SECOND TO NONE. TIM SET LOFTY GOALS FOR US AND ABSOLUTELY OVER DELIVERED!

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Paramount Recovery Centers