Did you know that ranking well on Google is, essentially, a popularity contest?
This giant directory functions by looking for signals to indicate what your website is about, and how good it really is.
Therefore, investing in your off page SEO can be just as important as putting work into what you publish on your own site. This is especially true if you’re an addiction treatment center that’s hoping to attract new patients or residents via the internet.
If you want to get the most out of your online presence, this article will help with why off page SEO matters.
What Is Off Page SEO?
Off page SEO refers to anything that isn’t published on your own site, i.e., anything you do to promote your content besides publishing it. When you write articles about addiction treatment and submit them to directories, webpages, and other outlets across the web, that’s off page SEO.
The same goes for any links you get from outside sites; when someone links to one of your posts, that’s off page SEO. Most people think of SEO as referring only to things done on their own website. The fact is, off page SEO is an incredibly important part of search engine optimization (SEO).
There are several ways to implement off-site SEO for addiction treatment centers, but this article will touch on just four.
Link Building for Addiction Treatment Centers
One of the main components of off page SEO is link building. Search engines see links to your site as votes and will therefore favor those with more backlinks.
And one of the most effective ways to get links to your site is through content marketing and backlinking. High-quality articles related to addiction treatment will attract readers who will like and share what they read.
The key here is quality over quantity. The goal isn’t just to get links, but also to build relationships with people who are interested in providing value.
Google Business Profile for Addiction Treatment Centers
Google’s free tool for addiction treatment centers helps your business stand out in search results, but there are best practices to ensure that you’re doing everything possible to get noticed.
Google Business Profile allows you to add a logo, hours of operation, and other important details. You can also create a description and write about what sets your business apart from others in your market. You can even respond directly to reviews left by past customers.
These features help consumers find you when they search on Google. If your addiction treatment center doesn’t have a presence on Google Business Profile yet, it should be one of your first steps toward improving off page SEO.
There are two ways to boost your online presence. The first, and most obvious, is to attract a huge audience of loyal readers. However, the second way doesn’t get as much attention, and that is guest posting.
This method allows you to reach a potentially larger audience by appearing on other people’s blogs and having them read yours. You can also gain valuable backlinks from related sites that will help your site rank higher in search engines. It’s a win-win situation!
Online reviews help potential patients decide which addiction treatment centers to consider. There are many review sites that provide addiction treatment centers with a way to connect with their patients. It’s just a matter of finding these and managing them.
Addiction treatment is a fairly sensitive subject. So, you can understand how important it is for those seeking help to ensure that they are getting the best treatment. Reviews are an excellent way to offer up this valuable information from trustworthy sources.
Off Page SEO for Addiction Treatment Centers
Besides the above, a successful SEO strategy for addiction treatment centers can include media relations, podcasts, events, and forums.
This niche market certainly requires a mix of sensitivity and solid off page SEO experience to boost your marketing efforts. Our team has this in-depth knowledge and will help to put your addiction treatment center in front of the audience that needs it the most.
Let’s chat about how this works for your business.
IS YOUR ADDICTION TREATMENT CENTER STRUGGLING TO GET RANKED ON GOOGLE?
Many times we find that our addiction treatment website clients have tried their hardest to get placed correctly on search engines. There are so many elements involved in getting the SEO you need to get to the top of Google. We understand this can be a daunting process and frustrating. Ctrl Digital Marketing provides a complete overview of what it takes to achieve an amazing ranking for your addiction treatment center on Google, Bing, and Yahoo.
ADDICTION TREATMENT DIGITAL MARKETING SERVICES
Web design and development for addiction treatment centers.
Search Engine Optimization for addiction treatment centers
SMM/Social Media Marketing for addiction treatment centers
Content marketing for addiction treatment centers
PPC/Pay per click for addiction treatment centers
Photography for addiction treatment centers
Audio production for addiction treatment centers
Graphic designs for addiction treatment centers
Video production for addiction treatment centers
Google, Bing, and Yahoo search engine analytics for addiction treatment centers
What People Are Saying About our Work
THE CONVERGENCE OF ART AND ENGINEERING. DELIVERABLES WERE CONSISTENTLY EARLY AND ON BUDGET. WEB CONTENT AND SEO ARE SECOND TO NONE. TIM SET LOFTY GOALS FOR US AND ABSOLUTELY OVER DELIVERED!
"The experience I have had with Ctrl and their team has been by far the best. This includes but is not limited to some of the biggest marketing companies in the treatment industry. My experience with those companies compared to Ctrl is night and day."